Launch ads for the Flexifront X5 razor

Flexifront was launching the X5, a razor with five blades, with a strong offer for new club members: the starter kit — razor, extra blades and a holder — for 0 kr, plus shipping.

The brief came with clear rules: ads for Instagram and Facebook, a tone that is masculine but modern, clean, everyday premium, and two hard limits — never use the words "gratis" or "kostnadsfritt", and make everything work without sound.

If we can't say "free", we can show it. So the biggest thing in the ad isn't a word — it's the number: a huge, heavy "0 kr" that you read before anything else.

Everything else is built around it, in a strict order:

1. The logo — small, top left
2. "Prova Flexifront X5" — the invitation, in bold Poppins
3. What's in the kit — "5-bladshyvel med hållare och extra blad"
4. 0 kr — the offer as a visual
5. A white button — the only white shape in the ad, so the eye lands on it last
6. The shipping cost — small, honest, always visible

We used Flexifront's own gradient — red #EA1612 into orange #E46C1C — as the whole background. In a feed full of photos, a frame that is pure brand colour stands out, and it makes the black-and-orange razor pop.

The product is the hero: the razor stands tall on the right, the holder sits in front of it for depth, and a small flash on the blades draws attention to the five-blade head. All type is white Poppins — the brand typeface — so the ad feels like Flexifront, not like a template.

Most people scroll with the sound off, so every scene carries its message in text and motion. The animation tells the offer in five quick beats:

1. The offer — "Prova Flexifront X5" as the razor rises into frame
2. The shave — a confident, smiling man in a mosaic of shaving moments
3. Five blades — the camera moves in on the blade head, a flash runs across it and "5 BLADSHYVEL" spins around it
4. More in the box — a "+" that turns into the holder and the extra blades
5. The close — "0 kr" and the button

Along the right edge, "Endast 49 kr i frakt" stays on screen the whole time — so the offer is always honest, in every frame.