Fyrislunds Tobak & Godis

Outdoor print design for Fyrislunds Tobak & Godis

Clean, bold promotional banners that make every offer easy to read — on the street and inside the store in Uppsala.

The client

A neighbourhood store in Uppsala

Fyrislunds Tobak & Godis is a store in Uppsala selling sweets, snacks and drinks. Like any convenience store, its offers have to work in a few seconds.

Fyrislunds banners for energy drinks and chocolate and sweets
Energy drinks and the Friday sweets offer, in the same layout.

The challenge

Modern offers, in a Scandinavian way

The project began with the client's vision: to present their products and promotions in a modern, visually engaging way.

The goal was clean and clear promotional banners that reflect Scandinavian simplicity and attract customers both in the store and from the street outside.

Fyrislunds banners for protein bars and vitamin drinks
Protein bars and vitamin drinks, each with its own price badge.

Our approach

One bold system for every offer

We built the banners around the store's best sellers — energy drinks, vitamin drinks, protein bars, chocolate and sweets — and gave every offer the same clear structure:

  • A short headline that names the category at a glance
  • The products themselves, large and easy to recognise
  • A big price badge like "3 för 59:-" that can be read from a distance
  • One warm orange and red palette that ties the whole series together
Three Fyrislunds promotional posters on a wall outside the store
The posters outside: chocolate and sweets, energy drinks and vitamin drinks.

What we delivered

A banner series the store can keep using

  • Four promotional banners
  • Price and offer badges
  • Outdoor poster versions
  • One consistent style for future offers

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