A campaign banner for Moderaterna in Hallsberg
A clear, modern campaign banner that carries four key messages — inside an established political brand.
The client
A local campaign with a national brand
Moderaterna Hallsberg is the local branch of the Moderate Party in Hallsberg, Sweden. Its campaign, "Ett starkare Hallsberg – tillsammans" (A stronger Hallsberg – together), needed a banner that people could take in at a glance.
The challenge
Many messages, one clear layout
The goal was a clear, modern and visually strong layout that communicates the campaign's key messages — while staying inside the organisation's established visual identity.
The banner also had to work in more than one place: in digital advertising and in promotional use.
Our approach
Hierarchy first, then everything else
We focused on strong typography, a clear information hierarchy, a balanced use of photography and consistent brand colours:
- The headline first, large and impossible to miss
- One supporting line about jobs and growth in Hallsberg
- Four key messages as simple icons: more housing, order in the economy, a safer society and stronger businesses
- Real photos of the town and the local team, so the campaign feels close to home
What we delivered
A ready-to-use campaign banner
- Main campaign banner
- Layout variations
- Made for digital ads and promotion
- High-quality, ready-to-use files
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