Campaign banners for the Saudi Airlines shop

Skysales — المبيعات الجوية — is the online shop of Saudia, Saudi Arabian Airlines. It sells fragrances, beauty, watches, jewellery, sunglasses, pens and gifts to travellers and online shoppers.

We have designed the banners for many of their campaigns, and we keep designing new ones as new offers go live.

Every campaign needed a full set of designs at once:

• Wide hero banners for the website
• Square and small banners for the mobile app
• Tall skyscraper ads and footer banners
• Square posts for social media
• And each one in Arabic and English

Offers change often, so every banner had to be quick to read: the discount, the coupon code and one clear "Shop now".

We built every banner on the same simple structure, so shoppers learn to read them in a second:

• The offer first, big and bold: "15% Off Beauty and Skincare"
• The coupon code right below it — BU15, FR10, JW15, PN20…
• One black "Shop now" button
• The products as the hero, on a backdrop that matches the category: soft clouds for beauty, stone and sky for watches, wood and paper for luxury pens

Arabic isn't a translation added at the end. We designed the Arabic versions right-to-left from the start, with the text, coupon and button mirrored, so both versions feel equally natural.

Many shoppers browse on their phone — at the gate or before a trip. The app banners keep the same look but with bigger type and fewer words, so the offer still reads on a small screen.

For social media we gave each category its own bold colour — coral for perfumes, green for watches, soft pink for beauty — with the Skysales name and "تسوق الآن" in a black band at the bottom, so every post is recognisable in a busy feed.