A website for Ameer Gold rice
A warm, golden website for Junejo Sweden's Ameer Gold rice, with the products front and centre and recipes to cook with them.
The client
Pakistani rice, from Uppsala
Junejo Sweden brings high-quality Pakistani rice to customers under its own brand, Ameer Gold — from 1121 Sella Basmati to Steam Basmati rice.
The challenge
Making rice look as good as it tastes
For a food brand, the website has to do what the shelf does: make the product look premium and appetising, explain the difference between the varieties, and build trust in the quality.
Our approach
Golden fields, colourful bags, real food
We built the site around the product and the feeling of the brand:
- Golden rice-field imagery that echoes the gold in the Ameer Gold logo
- The colourful rice bags front and centre on every page
- A page for each product with the grain, the taste and how it cooks
- A recipes page that shows the rice on the plate
- A simple contact page with address, opening hours and a map
What we delivered
A brand website for a food product
- Website design
- Products page and product pages
- Recipes page
- Contact page
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