A print campaign that brings people through the door
Billboard, posters, discount cards and mesh banners for Subway in Uppsala — one campaign for the street, the window and the counter.
The client
A local restaurant inside a global brand
Subway Uppsala is a Subway restaurant in Uppsala. It's part of one of the world's best-known sandwich chains, but like any local restaurant it has to win its own guests.
The challenge
Offers that are impossible to miss
The restaurant wanted more people through the door, so its offers had to be seen everywhere a guest decides where to eat: on the street, in the window and at the counter.
Everything also had to stay inside Subway's brand guidelines while speaking clearly to a Swedish audience.
Our approach
One campaign, every moment of the visit
We planned the campaign around the guest's path, from walking past to coming back:
- On the street: a billboard with opening hours and meal deals
- In the window: a series of posters
- At the counter: discount cards for returning guests
- Every day: mesh banners with the "sub of the day"
What we delivered
A complete print campaign, ready for the printer
- Outdoor billboard
- Poster series
- Discount cards
- Weekly mesh banners
Next project
Fyrislunds Tobak & Godis
Outdoor print design for Fyrislunds Tobak & Godis
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