Social media banner design for Zoal Burger

Zoal Burger is a burger restaurant in the UAE with a Sudanese twist — zoal means "a man" in Sudanese Arabic, and the logo is a burger wearing a white Sudanese turban. The food is bold and full of flavour, and the social media had to feel the same: loud, warm and impossible to scroll past.

We designed the restaurant's campaigns on Instagram and Snapchat — banners for the menu, new items and offers, mostly in Arabic and some in English.

Instead of one fixed template, we built a small family of looks, each tied to a kind of message:

• Red and yellow — the colours of ketchup and mustard — for new items and everyday posts
• Dark, smoky brown with flying sparks for the signature burgers, so they feel hot off the grill
• Bright orange with hand-drawn stars and hearts for the meal deals

Across all of them, the logo sits in the same place at the top, the food is always the hero, and the price sits in a bold black speech bubble you can read in a second.

Most posts sell an offer, so the type does the heavy lifting: big Arabic headlines with playful, stretched words like "جرررريها" and "فرررش", huge numbers for the price, and the time of the deal in a short line underneath.

The campaigns ran on Instagram and Snapchat, where Zoal Burger's customers spend their time. With a clear offer, a visible price and food you can almost taste in every post, the campaigns turned scrolling into orders — and the restaurant's sales went up.